David Kennedy Recruitment is working with a leading Online Casino Gaming Company who is seeking to onboard a Copywriter with German for their Malta office.

Position: Copywriter

Location: Hybrid, Malta (office) 

Employment type: Full-time

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES:

• Write clear, compelling content for digital marketing channels, including emails, push notifications, SMS, and in-app messaging.
• Develop messaging strategies for user onboarding, engagement flows, and retention campaigns.
• Produce persuasive copy for landing pages, promotional materials, banners, and campaign headlines.
• Plan and execute A/B tests to optimize subject lines, calls to action (CTAs), and campaign messaging.
• Create content tailored to different audience segments and user journeys.
• Ensure consistent tone and voice across languages, demographics, and regulatory environments.
• Collaborate with legal and compliance teams to ensure all content adheres to applicable standards and guidelines.

REQUIREMENTS:

• Native / fluent in German (C1) both verbal and written. Fluent in English (minimum B2 level).
• Minimum of 2 years of experience in copywriting, preferably in digital marketing or e-commerce.
• Understanding of promotional strategies and customer incentives (e.g., discounts, rewards, limited-time offers).
• Experience writing content that meets compliance requirements in regulated industries.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Strong grasp of persuasive writing techniques, including behavioral triggers like urgency, reward framing, and social proof.
• Familiarity with content performance analysis and iterative testing strategies is a plus.

BENEFITS:

• Competitive salary and benefit package
• Extra days of vacation on top of common allowance
• Free fruit, tea and coffee if you prefer working in the office
• Ability to work from home when working late shifts and weekends
• Free day transport to the office from certain areas within Malta
• Team performance bonus and working from home allowance
• Corporate discounts for gym memberships, shops and taxis
• Private Health Insurance, eye care tests, health and well-being professional support
• Comprehensive training and constant feedback
• Relocation support for international applicants.