David Kennedy Recruitment is working with a leading financial services company who is seeking to onboard a Head of Digital Marketing for their Limassol office.

Position: Head of Digital Marketing

Location: Limassol, Cyprus

Employment type: Full-time

Remuneration: Base salary.

About the role.

We are looking to hire a Head of Digital Marketing to act as a strategic, data-driven leader who thrives on turning numbers into insights and insights into growth. This role owns the global digital marketing strategy, driving high-quality lead generation and client acquisition through advanced analytics, attribution, and performance marketing excellence.

DUTIES AND RESPONSIBILITIES

• Develop and lead the end-to-end global digital marketing strategy across paid search, display, paid social, programmatic, SEO, and retargeting

• Plan, execute, and optimize high-performing campaigns across platforms such as Google Ads, Bing, Meta, TikTok, LinkedIn, X, and programmatic networks

• Build and scale an integrated lead generation framework using audience segmentation, funnel optimization, and performance analytics

• Translate commercial objectives into actionable, measurable digital strategies that support growth targets

• Champion a data-first marketing culture by integrating digital analytics with business intelligence for actionable insights

• Design and manage multi-touch attribution models and collaborate with IT and analytics teams to enhance reporting, dashboards, and decision-making tools

• Lead global digital campaigns with a strong focus on ROI, lead quality, scalability, and sustainable performance

• Oversee external media agencies to ensure alignment with strategy, efficient execution, and achievement of performance targets

• Continuously optimize campaigns through testing of creatives, landing pages, targeting, and channel mix

• Collaborate closely with internal stakeholders including Business Development, Product/IT, Compliance, Country Managers, and regional marketing teams.

REQUIREMENTS:

• Fluent in English (minimum C1 level) with strong proficiency in both written and verbal

• Minimum 4 years of experience in digital or performance marketing, with at least 2 years in a strategic role leading end-to-end paid media strategies

• Proven experience driving data-led lead generation within financial services and/or FX trading environments

• Advanced knowledge of multi-channel attribution, funnel analytics, and media mix modeling

• Strong hands-on expertise with Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager, and data visualization tools such as Power BI

• Demonstrated ability to manage large media budgets with clear ROI and pipeline impact

• Highly analytical, growth-focused mindset with the ability to convert complex data into commercial strategy

• Excellent leadership, communication, and stakeholder management skills.

BENEFITS:

• Unique opportunity to build your career within a fast-growing, global organization

• Competitive remuneration package based on qualifications and experience, including 13th salary and discretionary performance bonuses

• Comprehensive medical insurance covering outpatient, inpatient, and dental care

• Continuous professional growth through our Employee Training & Development program

• Participation in our Provident Fund Scheme for long-term savings and investment

• Birthday and loyalty benefits recognizing employee milestones

• Collaboration with SportBenefit to support health and well-being

• Regular team-building events and group activities fostering a strong and engaging company culture.